If I’m not working on a Picture and Color Media project, I seldom bring the professional camera out. However, there are certain situations where the difference in having it is literally night and day. This casual photo shoot at my friend’s birthday dinner is one of them!
The 5D Mark III’s amazing low light capability combined with the Canon 50mm 1.2L made quick work of this dimly lit situation. The actual lighting conditions were far, far darker than what you see here. Most of these were shot between F1.2 and F2.0 with the ISO often bumping the upper range of 12,800. The Mark III remains unfazed and the noise takes on a very fine grain even at these extended ISO settings with no sign of blotchiness. This is the technology we have today!
This lesson goes back to our philosophy of always having a deep understanding of our equipment, their strengths and weaknesses and always choosing the right tool for the job. Having a nice camera does not make you creative — just like having a paintbrush does not make you a painter — but having the right tool and the right photographer who can leverage it to produce his artistic vision can make all the difference in the world.
This is what we provide here at Picture and Color Media. We bring the best equipment, but also the knowledge, creativity and confidence to use them effectively in any situation.